Design of business: why design thinking is the next competitive advantage
Auteur :
Martin, Roger L.
Éditeur :
Harvard Business Review Press
ISBN :
9781422177808
Date de publication :
13 oct. 2009
Dimensions :
20,9 x 13,9 cm
Poids :
323 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.