Hbr's 10 must reads on strategic marketing (with featured article "marketing myopia," by theodore levitt)
Auteur :
Harvard Business Review / Christensen, Clayton M. / Levitt, Theodore / Reichheld, Fred / Kotler, Philip
Éditeur :
Harvard Business Review Press
ISBN :
9781422189887
Date de publication :
2 avr. 2013
Dimensions :
20,9 x 13,9 x 2,0 cm
Poids :
240 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.