Irresistible apps: motivational design patterns for apps, games, and web-based communities
Auteur :
Lewis, Chris
Éditeur :
APress
ISBN :
9781430264217
Date de publication :
13 mars 2014
Dimensions :
25,4 x 17,8 cm
Langue :
Anglais
Pays d'origine :
USA
When you create an app, a website, or a game, how do you attract users, and perhaps more importantly, how do you keep them? Not only will you learn about these patterns, you’ll also learn why they work using psychological theories of intrinsic motivation, behavioral psychology, and behavioral economics.