Why we love disney: the power of the disney brand
Auteur :
Stein, Andi
Éditeur :
Peter Lang Publishing Inc
ISBN :
9781433108976
Date de publication :
10 févr. 2011
Dimensions :
23,0 x 16,0 cm
Poids :
420 g
Langue :
Anglais
Pays d'origine :
USA
From its beginnings as a small studio in the 1920s, the Disney Company has become one of the most influential organizations in the world of entertainment. This book examines the influence of the Walt Disney Company and the reasons for Disney's universal appeal.