21st century media (r)evolution, the: emergent communication practices
Auteur :
Mac / MacNamara, Jim
Éditeur :
Peter Lang Publishing Inc
ISBN :
9781433109362
Date de publication :
1 déc. 2009
Dimensions :
23,0 x 16,0 cm
Poids :
600 g
Langue :
Anglais
Pays d'origine :
USA
Suitable for media scholars and communication professionals, and a valuable text for courses in media studies, advertising, public relations, and organisational and political communication, this title identifies how the changes are located in practices rather than technologies and that these practices are emergent in highly significant ways.