Diffusion of innovations, the: a communication science perspective
Éditeur :
Peter Lang Publishing Inc
ISBN :
9781433110832
Date de publication :
28 févr. 2011
Dimensions :
23,0 x 16,0 cm
Poids :
480 g
Langue :
Anglais
Pays d'origine :
USA
Suitable for those wishing to study trends in diffusion research, including diffusion scholars, marketers of ideas and products, communication and management consultants, this book brings together noted diffusion scholars and presents a communication perspective for the study of the diffusion process.