Dimensions of racism in advertising: from slavery to the twenty-first century
Éditeur :
Peter Lang Publishing Inc
ISBN :
9781433115486
Date de publication :
28 juin 2015
Dimensions :
22,5 x 15,0 cm
Poids :
270 g
Langue :
Anglais
Pays d'origine :
USA
Contributors to this book explore the role of institutionalized racism and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is not just an important regulatory issue but essential for representation of ethnic images in marketing.