Fundamentals of mobile marketing: theories and practices
Auteur :
Okazaki, Shintaro
Éditeur :
Peter Lang Publishing Inc
ISBN :
9781433115615
Date de publication :
27 juin 2012
Dimensions :
22,5 x 15,0 cm
Poids :
300 g
Langue :
Anglais
Pays d'origine :
USA
The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.