Fundamentals of mobile marketing: theories and practices
Auteur :
Okazaki, Shintaro
Éditeur :
Peter Lang Publishing Inc
ISBN :
9781433115622
Date de publication :
17 juil. 2012
Dimensions :
23,0 x 15,5 cm
Poids :
400 g
Langue :
Anglais
Pays d'origine :
USA
The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.