Coming out of the closet: exploring lgbt issues in strategic communication with theory and research
Éditeur :
Peter Lang Publishing Inc
ISBN :
9781433119507
Date de publication :
31 mai 2013
Dimensions :
23,0 x 15,5 cm
Poids :
530 g
Langue :
Anglais
Pays d'origine :
USA
This edited volume shares research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Chapters highlight a significant change in the focus of strategic communications and the struggle of practitioners.