Proverbs are never out of season: popular wisdom in the modern age
Auteur :
Mieder, Wolfgang
Éditeur :
Peter Lang Publishing Inc
ISBN :
9781433119910
Date de publication :
25 mai 2012
Dimensions :
22,5 x 15,0 cm
Poids :
450 g
Langue :
Anglais
Pays d'origine :
USA
From sales pitch to propagandistic tool, the author looks at how we adapt proverbs to change social attitudes - the original wording of proverbs changes to fit modern advertising slogans or political rhetoric and late medieval woodcuts illustrating proverbs to find their modern equivalents in political cartoons and comic strips.