Strategic planning for public relations: beginning the journey
Auteur :
Hansen-Horn, Tricia / Horn, Adam E.
Éditeur :
Peter Lang Publishing Inc
ISBN :
9781433120923
Date de publication :
28 mai 2014
Dimensions :
23,0 x 15,5 cm
Poids :
480 g
Langue :
Anglais
Pays d'origine :
USA
Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. The book’s unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second – essential criteria for successful public relations professionals.