Tweening the girl: the crystallization of the tween market
Auteur :
Coulter, Natalie
Éditeur :
Peter Lang Publishing Inc
ISBN :
9781433121753
Date de publication :
28 févr. 2014
Dimensions :
22,5 x 15,0 cm
Poids :
290 g
Langue :
Anglais
Pays d'origine :
USA
Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a teen.