Advertising and race: global phenomenon, historical challenges, and visual strategies
Auteur :
Fu, Linda C. L.
Éditeur :
Peter Lang Publishing Inc
ISBN :
9781433122187
Date de publication :
29 sept. 2014
Dimensions :
279,4 x 212,7 cm
Poids :
710 g
Langue :
Anglais
Pays d'origine :
USA
Advertising and Race is the first book devoted exclusively to the study of strategic deployments of racial tropes in advertising amid waves of historical challenges. With a well-mixed narrative, it presents a new approach, critical insight, and a comprehensive reference for the study of advertising and communication, as well as the study of race, society, culture, and globalization