Public relations case studies from around the world
Auteur :
Van / VanSlyke Turk, Judy
ISBN :
9781433123467
Date de publication :
30 oct. 2014
Dimensions :
22,5 x 15,0 x 2,0 cm
Poids :
510 g
Langue :
Anglais
Pays d'origine :
USA
The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. They include ""best practices"" of multinational corporations, non-governmental organizations and governmental agencies around the world.