Journalism and pr: unpacking ‘spin’, stereotypes, and media myths
Auteur :
Macnamara, Jim
Éditeur :
Peter Lang Publishing Inc
ISBN :
9781433124273
Date de publication :
22 août 2014
Dimensions :
23,0 x 15,5 cm
Poids :
540 g
Langue :
Anglais
Pays d'origine :
USA
This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in the field.