Neo-pr
Auteur :
Caldiero, Christopher
Éditeur :
Peter Lang Publishing Inc
ISBN :
9781433125331
Date de publication :
22 oct. 2015
Dimensions :
22,5 x 15,0 cm
Poids :
230 g
Langue :
Anglais
Pays d'origine :
USA
Examines new ways of thinking about public relations practice in today's technological and postmodern world. In this book, the author whith his concept of ""Neo-PR"" and its principles re-frames modernistic notions of public relations for PR practitioner.