Neo-pr: public relations in a postmodern world
Auteur :
Caldiero, Christopher
Éditeur :
Peter Lang Publishing Inc
ISBN :
9781433125348
Date de publication :
28 oct. 2015
Dimensions :
23,0 x 15,5 cm
Poids :
320 g
Langue :
Anglais
Pays d'origine :
USA
Christopher Caldiero examines new ways of thinking about public relations practice in today’s technological and postmodern world. Drawing parallels to this movement, Caldiero argues that public relations practice was inevitably shaped by modernistic thinking.