Measuring the impact of social media on business profit & success: a fortune 500 perspective
Auteur :
Li, Cong / Stacks, Don
Éditeur :
Peter Lang Publishing Inc
ISBN :
9781433125799
Date de publication :
29 juil. 2015
Dimensions :
23,0 x 15,5 cm
Poids :
380 g
Langue :
Anglais
Pays d'origine :
USA
Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies’ social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share.