Convergence crisis, the: an impending paradigm shift in advertising
Auteur :
Jenkins, Joanna L.
Éditeur :
Peter Lang Publishing Inc
ISBN :
9781433126062
Date de publication :
30 janv. 2015
Dimensions :
22,5 x 15,0 cm
Poids :
310 g
Langue :
Anglais
Pays d'origine :
USA
The Convergence Crisis tells the story of an impending paradigm shift in advertising. The book intends to bring awareness, clarity, and understanding to the opportunities presented through convergence via its rich historical narrative and theoretical framework.