International public relations and public diplomacy: communication and engagement
Éditeur :
Peter Lang Publishing Inc
ISBN :
9781433126871
Date de publication :
27 nov. 2014
Dimensions :
22,5 x 15,0 cm
Poids :
670 g
Langue :
Anglais
Pays d'origine :
USA
Written by some of the leading thinkers in the field, the volume provides key lessons regarding global relationship-building and stakeholder engagement. This book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power.