Media business models: breaking the traditional value chain
Éditeur :
Peter Lang Publishing Inc
ISBN :
9781433131790
Date de publication :
8 juin 2016
Dimensions :
23,0 x 15,5 cm
Poids :
490 g
Langue :
Anglais
Pays d'origine :
USA
This volume addresses questions and explores scenarios, phenomena, and developments which point to new configurations arising from new media business models, innovative ways in which media practitioners engage their audiences, intercontinental media phenomena, user-generated content, and the general disconnect between print and online media paradigms.