Public relations case studies from around the world (2nd edition)
Éditeur :
Peter Lang Publishing Inc
ISBN :
9781433145544
Date de publication :
18 août 2017
Dimensions :
22,5 x 15,0 cm
Poids :
670 g
Langue :
Anglais
Pays d'origine :
USA
The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice – from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. They include «best practices» of multinational corporations, non-governmental organizations and governmental agencies around the world.