Promoting monopoly: at&t and the politics of public relations, 1876-1941
Auteur :
Russell, Karen Miller
Éditeur :
Peter Lang Publishing Inc
ISBN :
9781433147333
Date de publication :
11 juin 2020
Dimensions :
22,5 x 15,0 cm
Poids :
436 g
Langue :
Anglais
Pays d'origine :
USA
This book analyzes the development of public relations at AT&T, starting with a previously forgotten publicist, William A. Hovey, and including James D. Ellsworth and Arthur W. Page, who worked with other Bell executives to create a company where public relations permeated almost every aspect of work.