Public relations and journalism in times of crisis: a symbiotic partnership
Auteur :
Miller, Andrea / Broussard, Jinx Coleman
Éditeur :
Peter Lang Publishing Inc
ISBN :
9781433163524
Date de publication :
29 mai 2019
Dimensions :
22,5 x 15,0 cm
Poids :
350 g
Langue :
Anglais
Pays d'origine :
USA
This book dissects crisis communication case studies from both the journalists’ and the public relations professionals’ perspective. In doing so, the authors acquaint professors and students of PR and journalism with the realities of covering and managing crises, including what works and why, as well as mistakes that occur.