Corporate communication: transformation of strategy and practice
Auteur :
Goodman, Michael B. / Hirsch, Peter B.
Éditeur :
Peter Lang Publishing Inc
ISBN :
9781433165634
Date de publication :
1 avr. 2020
Dimensions :
25,4 x 17,8 cm
Poids :
348 g
Langue :
Anglais
Pays d'origine :
USA
Corporate Communication: Transformation of Strategy and Practice focuses our understanding of the foundation on which corporate communication was established and provides the context to analyze corporate communication practices from corporations' initial uses of the Internet to the contemporary fragmented media environment.