Innovations and implications of persuasive narrative
Éditeur :
Peter Lang Publishing Inc
ISBN :
9781433180873
Date de publication :
14 déc. 2020
Poids :
484 g
Langue :
Anglais
Pays d'origine :
USA
This interdisciplinary volume explores the range of applications and implications of using persuasive narrative and storytelling. Persuasive strategies include the use of influencers, celebrities, virtual reality, interactive games, and content marketing (among others).