Make america meme again: the rhetoric of the alt-right
Auteur :
Woods, Heather Suzanne / Hahner, Leslie A.
Éditeur :
Peter Lang Publishing Inc
ISBN :
9781433182051
Date de publication :
20 mai 2020
Poids :
388 g
Langue :
Anglais
Pays d'origine :
USA
Using the tools of rhetorical criticism, the authors detail how memetic persuasion operates, with a particular focus on the 2016 election of Donald J. Trump. Make America Meme Again reveals the rhetorical principles used to design Alt-right memes, outlining the myriad ways memes lure mainstream audiences to a number of extremist claims.