How to interview and conduct focus groups
Auteur :
Katz-Buonincontro, Jen
Éditeur :
American Psychological Association
ISBN :
9781433833793
Date de publication :
23 août 2022
Dimensions :
22,9 x 15,2 cm
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
A practical manual for students and early-career researchers to design, conduct, and analyze qualitative interviews and focus groups. It provides advice on recruitment, ethical use of technology, coding techniques, and reporting methods to capture authentic participant voices and meaningful insights.