Apa handbook of consumer psychology
Éditeur :
American Psychological Association
ISBN :
9781433836428
Date de publication :
15 mars 2022
Dimensions :
27,9 x 21,6 cm
Langue :
Anglais
Pays d'origine :
USA
Presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, and consumer cognitions and affect.