Apa handbook of consumer psychology
Éditeur :
American Psychological Association
ISBN :
9781433836428
Date de publication :
15 mars 2022
Dimensions :
27,9 x 21,6 cm
Langue :
Anglais
Pays d'origine :
USA
Delving into the evolution of consumer psychology, this work surveys historical roots and key concepts, offering insights into consumer behavior, communication tactics, and business strategies. Engaging chapters tackle debated issues and explore future trends in understanding human behavior.