Perspectives on social media marketing
Auteur :
Agresta, Stephanie
Éditeur :
Agresta, StephanieBough, Bennie,Miletsky, Jason,
ISBN :
9781435456525
Date de publication :
15 oct. 2010
Dimensions :
22,8 x 15,2 x 1,9 cm
Poids :
490 g
Langue :
Anglais
Pays d'origine :
USA
Addresses 90 - 100 compelling and important issues that marketers deal with on a regular basis when it comes to social media. This book looks at issues such as: understanding what social media is, how it has changed the marketing landscape, ways to leverage it for reaching consumers, and, how to best measure the ROI of a social media campaign.