Marketing and merchandising for musicians
Auteur :
Safir, Robert
Éditeur :
Cengage Learning, Inc
ISBN :
9781435458000
Date de publication :
26 déc. 2012
Dimensions :
27,5 x 21,5 x 1,3 cm
Poids :
626 g
Langue :
Anglais
Pays d'origine :
USA
Successful music marketing requires a whole new level of expertise; from basic marketing knowledge and industry-specific strategies, to technology-driven tactics and tools there are many critical factors to consider when putting together a marketing plan. This title addresses the changing landscape of music marketing.