Executive mba for engineers and scientists, the
Auteur :
Farley, James J.
Éditeur :
Taylor & Francis Inc
ISBN :
9781439800997
Date de publication :
1 déc. 2009
Dimensions :
23,4 x 15,6 cm
Poids :
690 g
Langue :
Anglais
Pays d'origine :
USA
Explores the use and abuse of the web, examining practices such as too frequent notices or pop-up ads that can turn off potential customers. This book also addresses other changes and trends such as the impact of companies purchased by investment firms, the real costs of outsourcing, and the state of customer service.