Marketing it products and services

Auteur : Keyes, Jessica
Éditeur : Taylor & Francis Inc
ISBN : 9781439803196
Date de publication : 14 sept. 2009
Dimensions : 23,4 x 15,6 cm
Poids : 628 g
Langue : Anglais
Pays d'origine : USA

Helping IT managers and marketing managers get up to speed, quickly and easily, on what’s needed to develop effective marketing campaigns, Marketing IT Products and Services focuses on the unique issues involved in the marketing of IT products and services. This one-stop resource provides everything needed to understand the role

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