Archetypes in branding: a toolkit for creatives and strategists
Auteur :
Chen, Joshua C.Hartwell, Margaret,
Éditeur :
F&W Publications Inc
ISBN :
9781440308185
Date de publication :
30 sept. 2012
Dimensions :
27,3 x 24,8 x 3,8 cm
Poids :
1361 g
Langue :
Anglais
Pays d'origine :
USA
Creating a successful design that meets client objectives and expectations depends mainly on communication between designer and client. The 60 archetypes cards are designed to help both parties choose a strategic and visual direction for new projects by focusing on brand archetypes and breaking them down into key words and images.