Database marketing: analyzing and managing customers
Auteur :
Blattberg, Robert C. / Kim, Byung-Do / Neslin, Scott A.
Éditeur :
Springer-Verlag New York Inc.
ISBN :
9781441903327
Date de publication :
17 avr. 2009
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
USA
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."