Creating customer value through strategic marketing planning: a management approach
Auteur :
Nijssen, Edwin J. / Frambach, Ruud T.
Éditeur :
Springer-Verlag New York Inc.
ISBN :
9781441948700
Date de publication :
3 déc. 2010
Dimensions :
24,4 x 17,0 cm
Langue :
Anglais
Pays d'origine :
USA
This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools.