Market oriented product innovation: a key to survival in the third millennium
Auteur :
Holt, Knut
Éditeur :
Springer-Verlag New York Inc.
ISBN :
9781441952981
Date de publication :
3 déc. 2010
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
USA
Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process.