Rise of advertising in the united states, the: a history of innovation to 1960
Auteur :
Applegate, Edd
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781442244382
Date de publication :
26 sept. 2014
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
USA
In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers.