Creative library marketing and publicity: best practices
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781442254206
Date de publication :
17 sept. 2015
Dimensions :
23,2 x 16,1 x 2,0 cm
Poids :
431 g
Langue :
Anglais
Pays d'origine :
USA
Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first century audience.