Selling themselves: the emergence of canadian advertising
Auteur :
Johnston, Russell
Éditeur :
University of Toronto Press
ISBN :
9781442613072
Date de publication :
1 févr. 2012
Dimensions :
22,9 x 15,2 x 1,9 cm
Poids :
500 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Canada
From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century – rising quickly to a position of influence and respectability. In this book, Russell Johnston tells the story of the people who made it so.