Flux: what marketing managers need to navigate the new environment
Auteur :
Soberman, David / Soman, Dilip
Éditeur :
University of Toronto Press
ISBN :
9781442644038
Date de publication :
5 déc. 2012
Dimensions :
23,8 x 16,0 x 2,9 cm
Poids :
660 g
Langue :
Anglais
Pays d'origine :
Canada
The book's integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers.