Marketing that matters: 10 practices to profit your business and change the world
Auteur :
Conley, Chip
Éditeur :
Conley, Chip
ISBN :
9781442962439
Date de publication :
3 févr. 2009
Dimensions :
25,4 x 17,8 x 1,8 cm
Poids :
595 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Canada
If you think marketing is nothing but advertising and promotion, Chip Conley and Eric Friedenwald-Fishman will set you straight in this remarkably concise and practical little book. For example, consider this astonishing fact (plucked from the int...