Globetrotting shopaholic, the: consumer spaces, products, and their cultural places
Auteur :
Tunc, Tanfer Emin
ISBN :
9781443800273
Date de publication :
6 nov. 2008
Dimensions :
21,2 x 14,8 x 2,8 cm
Poids :
522 g
Format :
With dust jacket
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The thrust of the literature on consumer space and society focuses on product labeling, marketing techniques and approaches to branding, as well as how mass consumer culture has reshaped individuals' interaction with needs and desires.