""show us what you've got"": building and managing strong brands in ireland's service smes
Auteur :
Horan, Gillian
Éditeur :
Horan, Gillian
ISBN :
9781443817257
Date de publication :
1 févr. 2010
Dimensions :
21,2 x 14,8 cm
Poids :
1 g
Format :
With dust jacket
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Research has shown that entrepreneurship has a positive impact on productivity and competitiveness. In the face of the recent global downturn, the service sector remains a dominant force continuously creating a wealth of new jobs.