Think consumer: the enforcement of the trade mark quality guarantee revisited, a legal and economic analysis
Auteur :
Ammar, Jamil
Éditeur :
Ammar, Jamil
ISBN :
9781443826860
Date de publication :
19 janv. 2011
Dimensions :
21,2 x 14,8 x 2,3 cm
Poids :
476 g
Format :
With dust jacket
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The availability of a wide range of branded products makes the selection of the right type of goods a difficult process. This is particularly true in the case of goods whose characteristics consumers do not have complete information about, which they can only learn about after purchasing (experiencing goods).