Leadership imperative: technology adoption and strategic management in travel firms in jamaica, the
Auteur :
Spencer, Andrew
Éditeur :
Spencer, Andrew
ISBN :
9781443842495
Date de publication :
1 janv. 2013
Dimensions :
21,2 x 14,8 cm
Poids :
417 g
Format :
With dust jacket
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This innovative work combines the fields of e-tourism adoption and strategic management, and identifies the combination of antecedents of technology adoption by distilling factors to identify the key determinant of the adoption of the internet for sales and marketing purposes in small, owner-managed travel firms. While it focuses on travel firms in