Marketing ethics
Éditeur :
SAGE Publications Ltd
ISBN :
9781446208106
Date de publication :
14 sept. 2012
Dimensions :
23,4 x 15,6 cm
Poids :
3840 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This four-volume set focuses on understanding marketing ethics from a management perspective, with an introduction that provides an overview of the literature included in the set as well as identifying directions for future research.