Consumer research methods
Éditeur :
SAGE Publications Ltd
ISBN :
9781446208502
Date de publication :
15 avr. 2013
Dimensions :
23,4 x 15,6 cm
Poids :
3220 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This collection offers a comprehensive and illuminating overview of the main methods used in consumer research and outlines the main theoretical, conceptual and historical debates that are relevant to the area.