Consumer behaviour: applications in marketing
Auteur :
Wright, Malcolm
Éditeur :
Wright, MalcolmEast, Robert,Vanhuele, Marc,
ISBN :
9781446211229
Date de publication :
15 janv. 2013
Dimensions :
23,2 x 18,6 x 2,3 cm
Poids :
767 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Written by globally respected marketing academics, this text aims to develop Masters level students' analytical and evidence-based thinking in marketing through the use of up-to-date research, international examples and cross-cultural comparisons.